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# Strategic Research Partners

Market Research Experts

## Sitemaps

- [XML Sitemap](https://www.srpgroup.net/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Concept Builder: Building a Path to New Product Success](https://www.srpgroup.net/concept-builder-building-a-path-to-new-product-success/) - Before proceeding with developing a new product, it is crucial to know which benefits are essential to include, which ones offer the opportunity to generate greater revenue and those that do not justify inclusion. The SRP Product Development Concept Builder incorporates all of these into its approach. It provides direction on customer expectations for proposed
- [Path-To-Purchase Segmentation](https://www.srpgroup.net/path-to-purchase-segmentation/) - SRP is one of the only firms in the country to successfully integrate path-to-purchase behavior understanding by segment at the various phases of the product selection process.
- [Pain Points Method and Analysis](https://www.srpgroup.net/pain-points-method-and-analysis/) - [et_pb_section fb_built=”1″ module_id=”upfront” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” max_width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”] Many surveys include positive brand attributes. By shifting survey focus instead to customer pain points, research provides guidance to enhance trial and usage of goods and services. Three
- [Non-Traditional Scales in Market Research](https://www.srpgroup.net/non-traditional-scales-in-market-research/) - A sampling of non-traditional scales as used in market research - Design & Analytical Tips from Dr. Hans Wolff.

## Pages

- [Strategic Research Partners](https://www.srpgroup.net/) - Take your customer insights to the next level at SRP Group. We offer qualitative and quantitative research methods for a wide range of B2B and B2C clients.
- [Contact SRP Group](https://www.srpgroup.net/contact-srp-group/) - Contact Strategic Research Partners for qualitative and quantitative market research solutions for a wide range of industries.
- [Scope of Services](https://www.srpgroup.net/scope-of-services/) - Strategic Research Partners delivers insights across the whole product lifecycle, from concept optimization to post-launch, for an integrated learning approach.
- [Industries Served](https://www.srpgroup.net/industries-served/) - Discover the wide range of B2C and B2B industries and companies served by Strategic Research Partners' advanced market research solutions.
- [Testimonials](https://www.srpgroup.net/testimonials/) - Strategic Research Partners has been in business for more than 25 years and has served a wide range of satisfied customers in several B2C and B2B industries.
- [Upfront with Strategic Research Partners](https://www.srpgroup.net/blog/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ header_2_font_size=”20px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”90%” module_alignment=”left” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”] Upfront with Strategic Research Partners [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blog include_categories=”all” show_more=”on” show_author=”off” show_categories=”off” _builder_version=”4.23.1″ _module_preset=”default” header_font=”||||on||||” header_text_color=”#111177″ read_more_font=”|700||on|on||||”
- [B2B Case – Industrial Service Model Strategic Development](https://www.srpgroup.net/case-studies/b2b-case-industrial-service-model-strategic-development/) - Learn how Strategic Research Partners helps clients increase customer satisfaction through the identification of organizational pain points
- [Qualitative Research](https://www.srpgroup.net/qualitative-research/) - SRP Group conducts qualitative research through traditional and virtual focus groups, in-depth Interviews, teleconference groups, and other methodologies.
- [Who We Are](https://www.srpgroup.net/about-us/) - Our team at SRP Group has more than 25 years of experience in the full range of qualitative and quantitative market research methodologies for B2B and B2C
- [What Differentiates SRP?](https://www.srpgroup.net/what-differentiates-srp/) - Strategic Research Partners offers a full range of qualitative and quantitative research methodologies for B2B and B2C across a variety of industry verticals.
- [Usability (UX)](https://www.srpgroup.net/quantitative-research/usability-ux/) - Usability research offered by SRP Group includes testing new Apps, observing respondents evaluate purchase options, and giving them time to utilize the product.
- [Segmentation](https://www.srpgroup.net/quantitative-research/segmentation/) - Segmentation offerings at SRP Group include behavioral, life-stage/demographic, and hybrid segmentations. We can help you define customer segments for B2B or B2C.
- [Product Testing](https://www.srpgroup.net/quantitative-research/product-testing/) - Learn more about the range of product testing capabilities at SRP Group and how they can help your organization optimize product launches and improvements.
- [Pricing](https://www.srpgroup.net/quantitative-research/pricing/) - SRP Group's pricing research methods include Westendorp Extended Pricing, Gabor-Granger Pricing, Direct Monadic Pricing, Conjoint Analysis, and Choice Modeling Analyses.
- [Concept Screening](https://www.srpgroup.net/quantitative-research/concept-screening/) - Learn how Strategic Research Partners' approach to Concept Screening can help your organization identify viable products to pursue for further development.
- [Concept Optimization](https://www.srpgroup.net/quantitative-research/concept-optimization/) - Learn about Concept Optimization methods at Strategic Research Partners and their impact on product features, product mix, pricing, and more.
- [Quantitative Research](https://www.srpgroup.net/quantitative-research/) - Learn about the varieties of quantitative research offered by SRP Group, including regression analysis, discriminant analysis, segmentation, surveys, and more.
- [B2C Case Study: Virtual Qualitative](https://www.srpgroup.net/qualitative-research/b2c-case-virtual-qualitative/) - Learn how Strategic Research Partners utilized a laddering approach to probe emotional insights for a client looking to reposition one of its vehicles.
- [B2C Case Study: Traditional Focus Groups](https://www.srpgroup.net/qualitative-research/traditional-focus-groups/) - Learn how a credit card company grew its business by engaging Strategic Research Partners with a two-phased approach with traditional focus groups.
- [B2B Case Study: In-Depth Interviews](https://www.srpgroup.net/qualitative-research/in-depth-interviews/) - Learn how a Financial Services client engaged Strategic Research Partners on in-depth interviews to expand its market into larger businesses.
- [B2B Case Study: New Product Development Ideation](https://www.srpgroup.net/qualitative-research/b2b-new-product-development-ideation/) - A flavor supplier engaged Strategic Research Partners in an intensive ideation session to discover new flavor concepts that they would successfully market.
- [B2B Case Study: Concept Qualitative](https://www.srpgroup.net/qualitative-research/concept-qualitative-business-to-business-case-study/) - Read Strategic Research Partners' case study of a long-established and well-known consumer cleaning product looking to expand into industrial use.
- [B2C Case Study – Screening Ideas for Launch](https://www.srpgroup.net/case-studies/b2c-case-screening-ideas-for-launch/) - Learn how Strategic Research Partners helped an education client screen ideas for new products and select three ideas with the greatest business potential.
- [B2C Case Study – Building the Concept Pipeline](https://www.srpgroup.net/case-studies/b2c-case-building-the-concept-pipeline/) - Learn how Strategic Research Partners helped a financial products and services company uncover insights to expand its product pipeline.
- [B2C Case Study - Positioning, Pricing and Concept Optimization](https://www.srpgroup.net/case-studies/b2c-case-positioning-pricing-and-concept-optimization/) - Learn how Strategic Research Partners assists clients in Positioning, Pricing, and Concept Optimization to identify top opportunity segments.
- [B2B Case Study – Adaptive Optimization and Revenue Modeling](https://www.srpgroup.net/case-studies/b2b-case-adaptive-optimization-and-revenue-modeling/) - Learn how Strategic Research Partners deploys Adaptive Conjoint Modeling (ACM) to identify optimal features, functional levels, and pricing structures.
- [Case Studies](https://www.srpgroup.net/case-studies/) - View several Strategic Research Partner case studies consisting of qualitative and quantitative research for B2C and B2B across a wide range of industries.

## Categories

- [Uncategorized](https://www.srpgroup.net/category/uncategorized/)