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Case Studies

Our case studies demonstrate a variety of qualitative and quantitative research for B2C and B2B across a wide range of industries. Learn more about the industries we serve.

B2C Case Studies

Building the Concept Pipeline

Dental Self-Care In-Home Use Product

Ethnography & Shopping Intercept for Retail improvements

Observation & Intercept for C-Store Diagnostics

Optimizing Concepts and Positioning via Segmentation

Positioning, Pricing, and Concept Optimization

Segmentation for Strategic Brand Planning

Screening Ideas for Launch

Shopping Intercepts of Lottery Clerks and Players

Traditional Focus Groups

Van Westendorp Pricing

Virtual Qualitative

B2B Case Studies

Adaptive Optimization and Revenue Modeling

B2B New Product Development Ideation

Concept Qualitative

In-Depth Interviews

Industrial Concept Optimization Research – Customers and Prospects

Industrial Concept Optimization Research – Medical Practitioners PPE

Industrial Service Model Strategic Development

New Software Package for Truckers

Product Optimization – Response Surface Method

case study
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  • Why SRP?
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Contact SRP Group

Please use the form below to contact us. You may also call us at 847-679-7424 or 847-205-1425.

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