Industries Served

Select an industry below to view market research solutions that SRP has delivered in each business sector.

B2B

  • Discrete Choice Modeling (DCM) and Adaptive Conjoint Modeling (ACM) to optimize pricing and features to guide introduction of a digital dashboard in the water safety industry.
  • Adaptive Choice Modeling (ACM) for pricing strategy in Commercial Real Estate sector.
  • Conjoint modeling to identify the optimal components for a chiller system.
  • Concept testing among safety engineers and plant managers in the water safety industry.
  • Identified viable corporate targets based on attitudes about transporting hazardous and non-hazardous materials.
  • Qualitative and Quantitative research among a range of targets (shippers, corporate procurement, safety managers) on specialized software for hazardous materials handling and shipping.
  • Brand tracking of multiple product lines and  NPS loyalty segments in industrial shipping category.

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Consumer Packaged Goods

  • Segmentation analysis to identify best target for household cleaning product.
  • Identified the most promising package logo for refrigerated prepared food product.
  • Determined most effective positioning and packaging for olive oil product line.
  • Provided direction on areas to fine tune for frozen fruit dessert product.
  • Tracking new non-dairy creamer brand and advertising introduction.
  • Positioning study for a cooking spray product.
  • Awareness, attitude and usage study for the fresh carrots category.
  • Category usage tracking study for the pork producers’ council.
  • Positioning study for the pork producers’ council.
  • Multiple coffee product packaging and positioning studies.
  • Packaging study for syrup product.
  • Multiple packaging and positioning studies for private label jarred pickle category.
  • Positioning study for a branded pasta sauce product.
  • Advertising tracking study for a leading soap brand.
  • Multiple concept, segmentation and positioning studies for a leading hand sanitizer.
  • Evaluated alternative names for a leading incontinence brand.
  • New product concept testing for a line of Mexican food products.
  • In-store case observation study for a leading sliced cheese product.
  • New product concept study for a leading rust prevention paint.
  • Beef category positioning study for alternative cuts.
  • New egg product concept study.
  • Product assortment optimization for a snack food product.
  • New product concept evaluation for an aluminum wrap product.
  • Package study for a deli cold cut product.

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Education

  • Assessing reaction and fine-tuning program that categorizes career paths for students based on natural ability assessments.
  • Evaluating new ACT prep program and pinpointing potential areas of improvement.
  • Evaluating new science kit product concepts for elementary schools.
  • Concept screening and optimization of educational products. and services as well as curriculum for new program.
  • Identifying optimal positioning for university and program content.
  • Determining the specific types of monograph and reference materials to offer at graduate and undergraduate university libraries.

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Financial Services / Credit Cards

  • Assessing customer loyalty after bank acquisition.
  • Evaluating corporate leasing program and priorities for improvement.
  • Identifying barriers and opportunities for company usage of equipment loans.
  • Optimizing packages for building checking account acquisitions and upselling current bank customers.
  • Building effective bank account acquisition campaign among Latino customers.
  • Positioning research to identify the most effective co-brand marketing credit card communication strategy in retail, airline, electronics and gasoline industries.
  • Evaluating the prospects and barriers for a bank launch of an HSA program for large and small businesses.
  • Evaluation of alternative finance packages in the home remodeling category.
  • In-store promotional signage study for a retailer credit card.

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Floor Coverings

  • Global program to assess perceptions and identify growth opportunities for floor covering products among architects, designers and end-users in 14 countries.
  • North American tracking of the effectiveness of marketing communication in matched markets and pop-up stores.
  • Strategic re-branding and logo study to identify recognition, imagery, name linkages and goodness of fit to optimize corporate name worldwide.
  • Positioning (max-diff) study to identify the most motivating proof points for advertising and messaging to customers and trier-rejectors.

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Food Service

  • Competitive intelligence qualitative study of a leading foodservice distributor.
  • Evaluating new stock designs for several leading disposables manufacturers.
  • Multiple operator and distributor habits and practices studies.
  • Multiple new product evaluation studies for leading dairy, breakfast foods, coffee product foodservice manufacturers.

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Fraud Protection

  • Optimizing components for fraud protection package.
  • Identifying effective message positioning and promotion strategies for acquisition, retention and win-back.
  • Usage and attitude study about cyber-security among home-owner associations (HOAs).

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Healthcare / Pharmaceuticals

  • Medical practitioner research for developing surgical products. Multiple studies among clinicians, hospital educators, and health system procurement buying groups. Studies included lines of PPE, and surgical sterilization products.
  • Strategic business case research on hospital practices/products/pain points in O.R. equipment storage, transport, and sterilization.
  • Concept development and optimization studies among Nurses, Scrub-techs, Surgeons, and First Assistants.
  • Assessed employee satisfaction with work environment and facilities for a medical equipment producer.
  • New product concept positioning for transitioning a stomach acid reduction remedy. product from Rx to OTC.
  • Hearing aid category brand awareness, attitude and usage study among category users.
  • Multiple new lens concept studies for leading lens manufacturers.
  • Brand, usage, awareness and attitude study for the eyeglasses category.
  • New product concept positioning, packaging for a branded lice control product.
  • In-home use testing for refinement and targeting of consumer oral hygiene product.
  • Strategic planning study on sustainability attitudes, motivations and behavior practices in consumer oral hygiene products.
  • Optimizing the components, the products features and components for and Rx to OTC product including surgical gowns, masks and sterilization equipment.

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Home Construction

  • Segmentation for a branded power nailer.
  • In-store promotional evaluation targeting floor installers.
  • New product concept evaluation in the granite kitchen countertop category.

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Household Appliances / Furnishings

  • Category awareness, usage and attitude study in the vacuum cleaner category.
  • New product concept testing in the travel French Press coffee category.
  • Segmentation study in the high-end food cookware category – US and Asia.
  • New leisure bike positioning study.
  • Awareness, usage and attitude study for fireplace/hot stove products.
  • Evaluation of a new name for a boxed mattress company.

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Insurance

  • Assessment of the viability of multi-tiered auto coverage plans.
  • Optimizing training materials for agents.
  • Determined the potential and fit for marketing financial services through auto and property brokers.
  • Identified the optimal package of services that would be offered with insurance to draw a higher share of wallet from current customers.
  • Managed brand tracking studies for a leading insurance provider.

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Lottery

  • Player research identifying most attractive themes for scratch card games.
  • Strategic research to explore the effectiveness of spokespersons for one state lottery.
  • Player research to determine the effectiveness of proposed new draw and scratch games and potential areas of fine tuning for state lottery.
  • Brainstorming and assessing potential scratch game themes for scratch games in attracting Latino players.
  • Qualitative and Qualitative studies to identify potential themes and prizes for scratch games (extended play games).
  • Player and prospects research to explore opportunity of player loyalty cards and clubs.
  • In-store observations coupled with clerk/customer interviews to assess promotional materials for a new game.
  • Continuous tracking study of state lottery portfolio of games.

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Not-for-Profits & Associations

  • New reference book product concept evaluation among dietitians.
  • Multiple membership survey among leading national homeowner association.
  • New legal service concept evaluation for a bar association.
  • New product concept studies for a leading welding association.
  • Multiple tracking studies for a leading media audit company.

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Retail

  • Determined optimal message for digital electronics department for a major retailer.
  • Identified drivers of patronage and areas of focus in DIY/Big Box stores for building market share in the home improvement category.
  • Multiple brand and advertising tracking studies for a variety of grocery and drug retailers.

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Sports Equipment / Collectibles

  • Brand stretch and line extension studies for sports equipment.
  • Attitude and Usage study for sports equipment manufacturer.
  • New product concept development study for a baseball collectors’ item.

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Technology

  • Determined priorities to focus for building usage of audio and conferencing services.
  • Segmentation to identify the optimal targets for an ISP provider.

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Telecommunications

  • Evaluated alternative billing formats for mobile phone billing.
  • Optimized features and functionalities for corporate voice messaging service.
  • Identified optimal packages of telecommunication services cable and entertainment services for consumers and businesses.

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More

  • Optimized the components for a consumer travel package.
  • Identify advertising and packaging messages for cat litter.
  • Evaluation of a new paper-based cat litter product.
  • Optimized key ingredient levels for soft drink.
  • New green partner evaluation for a leading paper manufacturer.
  • Tracking study to monitor public relations programs for a leading paper manufacturer.

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