B2C Case Study – Building the Concept Pipeline

Business Issue

A company offering financial products and services was seeking to establish a pipeline of new products for future company growth.

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SRP recommended and established a standardized survey with key concept measures  that could be used for testing concepts and replicated over time. 

A simple and updatable normative database of concepts was designed and established from testing inputs.

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After survey results, the research and sales departments followed through to monitor which products were successfully launched. 

Norms were established for key measures that, over time, became effective at predicting which pipeline products would be most successful.

woman taking survey