B2C Case Study – Screening Ideas for Launch

Business Issue

A national leader in education materials sought to introduce new education materials on a different user platform.  Up to 20 new product ideas were under consideration.

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Virtual focus groups were conducted with current owners, with active shoppers and with open-minded prospects.

Respondents were exposed to different pictures and asked to select the scenario most associated with the experience, and then were shown possible positionings.

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Based on the results across both phases of research, three of the most appealing and highest potential ideas were launched and  continue to do well in the market.

online teacher