B2C Case Study – Screening Ideas for Launch
Business Issue
A national leader in education materials sought to introduce new education materials on a different user platform. Up to 20 new product ideas were under consideration.
![down arrow down arrow](https://i0.wp.com/www.srpgroup.net/wp-content/uploads/2022/02/down-arrow.jpg?resize=57%2C80)
Solutions
Virtual focus groups were conducted with current owners, with active shoppers and with open-minded prospects.
Respondents were exposed to different pictures and asked to select the scenario most associated with the experience, and then were shown possible positionings.
![down arrow down arrow](https://i0.wp.com/www.srpgroup.net/wp-content/uploads/2022/02/down-arrow.jpg?resize=57%2C80)
Results
Based on the results across both phases of research, three of the most appealing and highest potential ideas were launched and continue to do well in the market.
![online teacher online teacher](https://i0.wp.com/www.srpgroup.net/wp-content/uploads/2022/05/online-teacher.jpg?resize=1000%2C667)