Jul 12, 2024
Before proceeding with developing a new product, it is crucial to know which benefits are essential to include, which ones offer the opportunity to generate greater revenue and those that do not justify inclusion. The SRP Product Development Concept Builder...
Feb 8, 2024
Integrating Path-to-Purchase in Segmentation Analysis Situation Traditionally, B2C and B2B marketers base segmentation on different criteria that may include: target audience attitudes, category behavior, benefits sought, occasions and...
Dec 11, 2023
Many surveys include positive brand attributes. By shifting survey focus instead to customer pain points, research provides guidance to enhance trial and usage of goods and services. Three measures are the basis for assessing pain points and problems for their...
Jul 25, 2023
This is a Sampling of Non-Traditional scales being used in Market Research today. They were created to be superior over more traditional scales in terms of discrimination, reliability, and validity. Most of these scales tend to be more qualitative in nature than the...
